Everything about sustainable fashion
Did you know that the clothing, γυναικεία ρούχα, industry ranks second in the world in terms of environmental pollution? At the same time, decisions such as that of President Trump to withdraw the United States from the commitments of the Paris agreement on climate change, aggravate the already “heavy” situation. As you can see, the need for sustainability in fashion today is greater than ever. Many designers and brands promote a creative agenda with more ecological elements. ‘So many corporate social responsibility programs feature green ideas
However, most people are not very busy. They consider it an issue that mainly concerns designers and manufacturers of clothing. And no matter how much we think well, the lack of knowledge about the subject along with the storm of images and products, make it even more difficult for us. Due to my profession, I have started looking for it a little more and I want you to do the same. Why do we feel so proud when we buy jeans at the price of 10 euros? What is the relationship we have today as consumers with quality? Do we really know the origin of clothes and how they are made? On the internet you will find endless information on this subject.
Documentaries such as Andrew Morgan’s “The True Cost” in 2015 analyze the impact of industry on the planet and its inhabitants, while books such as Sandy Black’s “Sustainable Fashion Handbook” offer tips for a more ecological management of our love for fashion. I will share some of these tips with you today in order to convince you even a little to learn more about sustainable fashion and how to apply an ethical lifestyle, regarding the brands you will choose.
Study the data
It is very important to be informed on the subject and to consciously choose to improve your consumer habits. Sustainable fashion is not a trend, but a necessity. According to the University of Queensland, we now consume 80 billion pieces of clothing each year, 400% more than 20 years ago. The most commonly used polyester fabric needs 70 million barrels of oil each year. While for a pair of jeans and a cotton T-shirt you need 20,000 liters of water. The numbers are quite scary, but they must be communicated to both consumers and brands.
Do market research
Very few brands may be 100% sustainable, but a large number have begun to take steps in this direction. A great example is Stella McCartney who since 2001 with her collections has proved that haute couture and “green” fashion can go together. Even giants like H&M, ZARA have launched similar sustainable collections.
Internet shopping has become quite a popular habit in recent years. In addition to comfort, it also gives you the opportunity to make more thoughtful purchases. All brands have on their official website the ‘About’ section and there you can see information about the manufacture, origin and materials of the clothes.
Make a clearing in your closet
Start by cleaning your closet. You can recycle or donate what you do not need. Try to leave for yourself 50% of your original wardrobe. Do not forget that there is a big difference between what you want and what you really need.
If you have a piece in your collection that you once bought expensive, but can no longer imagine yourself with it, the solution is simple. There are many clothing resale sites that you can use to give your once favorite piece a new home. This method is quite popular in the rest of Europe and we suggest you try the British site Cudoni. The steps you follow are simple: You register, photograph the clothes you want to send and upload them to the site. In addition to sharing your clothes you can of course see pieces from other users that may be of interest to you. This creates a consumer climate of solidarity.
Buy used clothes
Respectively you can buy second hand clothes. Even if they do not come from ethical brands, buying a second hand garment reduces the ecological footprint. It’s the least you can do for the environment. In such shops, you can find diamonds, which otherwise would end up in the trash.